Guide Note

Tupperware is a brand of home products that are used primarily for food preparation, storage, and serving. Tupperware is primarily sold through 1.9 million independent consultants.

Fast Facts

1. Debuted: 1946
2. Creator: Earl Silas Tupper
3. Sold in almost 100 countries
4. Pioneered the direct marketing strategy with the Tupperware Party

Marketing

Tupperware is sold in over 100 countries world-wide. The top ten countries being:

1. Germany
2. France
3. USA
4. Mexico
5. Russia
6. Australia/New Zealand
7. Italy
8. Austria
9. South Africa
10. Japan

Tupperware Parties are still the primary source of sales, offering the hosts discounts or free products for throwing the party and the amount of sales that made. The sales force is a tiered structure, with sales people or consultants on the bottom, then managers and distributors at the top.

Product Lines

1. Modular Mates, Space Savers, Kompakt-System: Oval or rectangular shaped containers that stack. They save space in the pantry and keep food fresh because they are air-tight.
2. Rock 'N Serve, CrystalPlus: Made to allow you to re-heat food in a microwave. They are freezer and dishwasher safe.
3. FridgeSmart, PrimaKlima: Containers for storing fruits and vegetables. They have air vents to allow various levels of airflow.
4. OvenWorks, UltraPlus: Are able to be used in the microwave or conventional oven, despite being made of plastic.
5. Sheerly Elegant, Eleganzia, Illusions: Serving dishes that are "glasslike"
6. FlatOut!, MiniMax, Go Flex!: Bowls that are able to flatten for storage.
7. Stuffables, Bungee: Used in the refrigerator with flexible lids that allow for over-filling.