Super Bowl Commercials Live Coverage

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Also try: Super Bowl Commercials 2008 | Super Bowl Commercials 2007 | Super Bowl Commercials 2006

Guide Note: While the Super Bowl annually ranks as the most watched television event of the year, many tune in specifically for the commercials and not so much the game itself. So in recognition of this, Mahalo will providing live coverage of the commercials airing during Super Bowl XLII on Sunday, February 3. Be sure to check back here for the order of appearance and video clips as they happen!

Fast Facts:

Cost of a 30-second commercial: $2.7 million
Game will air on FOX Sports
Start Time: 6:17 PM EST
Pre-Game Coverage Starts: 2PM EST

Fourth Quarter Commercials

- 6:45 PM: Amp Super Bowl Ad: The energy drink gives a tow-truck driver the push to get a stranded motorist moving.

- 6:44 PM: Victoria's Secret Super Bowl Ad: Adriana Lima holds a football as Doris Day croons "I'm in the Mood for Love."

- 6:27 PM: Hyundai Super Bowl Ad 2: Hyundai is compared to Mercedes and BMW.

- 6:26 PM: Semi Pro Bud Light Super Bowl Ad: Jackie Moon from Semi-Pro advertises Bud Light

- 6:22 PM: Gatorade Super Bowl Ad: A dog slurps Gatorade from a bowl.

- 6:21 PM: Taco Bell Super Bowl Ad: Mariachis help office workers enjoy Fiesta Platters lunch.

- 6:21 PM: eTrade Super Bowl Ad: Same baby, different E-Trade spiel.

- 6:15 PM: Zohan Super Bowl Ad: Trailer for You Don't Mess With the Zohan with Adam Sandler.

- 6:13 PM: Toyota Super Bowl Ad: Corolla keeps outside noises out.

- 6:12 PM: Coke James Carville Super Bowl Ad: Former Senate majority leader Bill Frist and Democratic consultant James Carville.

- 6:05 PM: Coke Balloons Super Bowl Ad: Coca-Cola brings together dueling parade balloons.

- 6:05 PM: Sunsilk Super Bowl Ad: Madonna, Shakira and Marilyn Monroe as hair icons.

- 6:03 PM: Nissan Murano Super Bowl Ad

- 6:02 PM: Jack in the Box Super Bowl Ad: Advertisement for the new Sirloin Steak Melt.

- 6:01 PM: NFL Super Bowl Ad: Chester Pitts tells a story about his road to the Super Bowl.

- Career Builder Super Bowl Ad: Wishing on a star won't land you a new job.

Third Quarter Commercials

- 5:53 PM: Bud Light Flying Super Bowl Ad: Man who can fly flies too high.

- 5:53 PM: eTrade Super Bowl Ad: Baby talks about E-Trade services.

- 5:52 PM: Jumper Super Bowl Ad: Preview for the new sci-fi action film

- 5:45 PM: Wall-E Super Bowl Ad: Preview of the new film from Pixar starring Woody and Buzz from Toy Story.

- 5:44 PM: Hyundai Super Bowl Ad: Luxury car Genesis is compared with BMW and Mercedes.

- 5:36 PM: Bridgestone Richard Simmons Super Bowl Ad: A driver swerves to miss a deer, Alice Cooper and Richard Simmons.

- 5:35 PM: Ice Breakers Super Bowl Ad: A fan of Carmen Electra gets thrown for a loop when he shares Ice Breakers Ice Cubes chewing gum with her.

- 5:34 PM: Bud Light Cavemen Super Bowl Ad: Caveman creates the wheel to haul Bud Light to a party.

- 5:32 PM: Vitaminwater Shaq Super Bowl Ad: Shaquille O'Neal takes up a new sport as a jockey.

- 5:31 PM: SalesGenie Panda Bear Super Bowl Ad: Panda bear bamboo furniture store owner uses Salesgenie.com to drum up sales.

- 5:31 PM: Cars.com Super Bowl Ad: Car buyer gets help from a witch doctor.

- 5:25 PM: Semi Pro Super Bowl Ad: Trailer for the new comedy with Will Ferrell

Half-Time Commercials

- 5:02 PM: NFL Network Super Bowl Ad: Unlikely predictions are offered.

- 4:56 PM: Toshiba Super Bowl Ad

- 4:56 PM: Lexus Super Bowl Ad: A Lexus GS is taken for a test drive.

Second Quarter Commercials

- 4:42 PM: Doritos Mousetrap Super Bowl Ad: A man sets a mouse trap while eating Doritos.

- 4:41 PM: Justin Timberlake Pepsi\Amazon Ad: In Pepsi Stuff promotion, Justin Timberlake overcomes car accidents and a dangerous mailbox as he gets closer to a pretty woman.

- 4:39 PM: T Mobile Charles Barkley Super Bowl Ad: Charles Barkley makes a series of irritating phone calls.

- 4:38 PM: Planters Super Bowl Ad: Men find unattractive woman alluring.

- 4:37 PM: Prince Caspian Super Bowl Ad: Trailer for the new episode in the Narnia franchise.

- 4:30 PM: Bud Light Carlos Mencia Super Bowl Ad: Carlos Mencia teaches immigrants the language of love.

- 4:28 PM: GMC Yukon Hybrid Super Bowl Ad: Gas guzzler gets eco-friendly with hybrid model.

- 4:25 PM: White House Office of National Drug Control Policy Super Bowl Ad: Drug dealer loses teen business to prescription drugs.

- 4:24 PM: Sobe Life Water Super Bowl Ad: About 30 naked lizards dance with Naomi Campbell.

- 4:24 PM: Career Builder Super Bowl Ad: Follow your heart to a better job.

- 4:21 PM: Garmin GPS Super Bowl Ad Napoleon uses navigation system to get around.

- 4:20 PM: Leatherheads Super Bowl Ad: Trailer for the new George Clooney film Leatherheads

- 4:18 PM: Toyota Super Bowl Ad: Corolla keeps outside noises out.

- 4:15 PM: Iron Man Super Bowl Ad: Paramount's Iron Man superhero movie with Robert Downey Jr.

- 4:13 PM: Budweiser Dalmatian Super Bowl Ad: Dalmatian becomes personal trainer for Hank the Clydesdale to become part of the beer wagon team.

- 4:08 PM: Tide Super Bowl Ad: Funny ad intends to drive viewers to Tide to Go website.

- 4:07 PM: Cars.com Super Bowl Ad: Car buyer challenges salesman to a Circle of Death match.

- 4:06 PM: Fed Ex Carrier Pigeons Super Bowl Ad: Pigeon carriers can't compete with FedEx.

First Quarter Commercials

- 4:05 PM: Dell Super Bowl Ad: Ad promotes Dell computer products for Red, a brand for AIDS fundraising.

- 4:04 PM: Go Daddy Danica Patrick Super Bowl Ad: Super Bowl party scene entices people to visit GoDaddy.com for Beaver spot the spot that Fox rejected.

- 4:03 PM: Gatorade G2 Super Bowl Ad: Derek Jeter appears on behalf of the new Gatorade variety.

- 4:03 PM: Wanted Super Bowl Ad: Preview for the film Wanted

- 4:00 PM: Doritos Super Bowl Ad: Contest winner Kina Grannis appears on a national Doritos ad

- 3:58 PM: Bridgestone Critters Ad: A variety of animals are scared by a passing car

- 3:49 PM: Under Armour Super Bowl Ad: Big "E" and more than 25 athletes help launch brand's first cross-trainer.

- 3:48 PM: Bud Light Wine Tasting Super Bowl Ad: Men show up at a wine-tasting party with hidden Bud Light bottles.

- 3:46 PM: SalesGenie Indian Salesman Super Bowl Ad: Young Indian salesman thinks he's about to get fired.

- 3:45 PM: Pepsi What Is Love Ad: People fall asleep for lack of Pepsi Max, including LL Cool J, Busta Rhymes and Missy Elliott

- 3:37 PM: Audi Godfather Super Bowl Ad: Send-up of iconic scene from The Godfather with motor oil instead of blood.
- 3:36 PM: Bud Light Breathe Fire Super Bowl Ad: Fire-breathing man turns romance to mayhem.