Scientific American

Scientific American is a monthly science and technology magazine that has been in print continuously since 1845. The magazine was once targeted the scientific community, but is now geared more towards the general public. Consequently, it features a variety of complex topics but explains them in an easily-accessible writing style. Scientific American was also an early adopter of internet publishing, and launched its website in 1996.

Fast Facts

1. Also known as: Sci Am
2. Founded: 1845
3. Founder: Rufus Porter
4. Publisher: Scientific American, Inc.
5. Original name: The Advocate of Industry and Enterprise, and Journal of Mechanical and Other Improvements
6. Oldest continuously published magazine in the United States¹
7. Written for science enthusiasts, rather than the scientific community
8. Launched its website in March, 1996

Changing Gears

Scientific American used to be a formal publication for members of the scientific community. But the magazine now reports for the general public, explaining scientific developments in an easily understood way. Some have criticized the shift in writing style for watering down the scientific integrity of the magazine.²

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