Guide Note:
Satellite Radio is digital radio broadcast over satellite communications through a subscription service. The purpose is to expand the listening audience beyond the listening area of Terrestrial Radio station ranges.
Fast Facts:
- Launched: 2001
- Major U.S. Source Networks: XM and Sirius
- Over 10 million estimates users
- Requires receiving equipment and subscription to service
What's the Frequency Kenneth?
Radio stations in local markets were the only way to legally transmit radio content until 2001 with the launching of XM Satellite Radio. It allowed users to hear over 100 channels of programming in the clearest and sharpest sounds possible, from talk and entertainment channels, to specifically geared music channels programmed by genre. Also, it was the first outlet for paid sports programming subscriptions, designed to let fans hear their favorite sports teams from outside their home market. Sirius would soon launch as a competitor, and lagged behind until acquiring Howard Stern. Stern moved to satellite because it is not regulated by the FCC, meaning that Stern could host his talk show in an unfettered manner. Since Stern joined Sirius, the company has caught up to XM, and both tentatively agreed to a merger in 2007 that is still pending U.S. Department of Justice approval.
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