Rolex

Rolex, once known as Wilsdorf & Davis, is a high-end Swiss watch and accessories manufacturer.

Fast Facts

1. Founded in 1905
2. Home base: Geneva, Switzerland
3. CEO: Patrick Heiniger
4. Largest luxury watch brand
5. In 2007, BusinessWeek magazine ranked Rolex number 71 of 100 top global brands
6. Invented the first waterproof watch

Cultural Impact

Due to the high value of its watches, Rolex has been a mainstay in popular culture. The dial on some Rolex watches is named after actor Paul Newman due to the fact that he would wear the watch on a regular basis. The James Bond character has also been known to sport the watch in various Bond films. Rolex watches have been referenced in countless rap songs due to the fact that many mainstream rappers wear them not only as a fashion statement, but as a symbol of status and wealth. Rolex watches are so popular that they have become one of the most counterfeited watch brands in the world.

Rolex Models

• Milgauss
• Datejust
• GMT Master II
• Submariner
• Rolex Sea Dweller
• Rolex Sea Dweller DeepSea
• Rolex Daytona Cosmograph
• Rolex Yacht-Master

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