Postum

Postum is a powder-roasted grain, previously sold by Kraft Foods as a coffee substitute. This product was touted to be a healthy alternative to coffee. It was advertised that coffee was bad for your health in many ways. Postum is made from wheat bran, wheat, molasses, and corn dextrin. It was discontinued in the winter of 2007, and is no longer available.

Fast Facts

1. Creator: Charles W. Post
2. Student of Dr. John Harvey Kellogg
3. Created in 1895
4. Ingredients: Wheat bran, wheat, molasses, corn dextrin
5. Health Benefits: Caffeine-free
6. Health Risks: None
7. Product Discontinued: Winter of 2007

Trivia

• Originally marketed by a cartoon ghost "Mister Coffee Nerves"
• Sponsor for television show Lum and Abner
• In The Simpsons episode "Homer the Smithers", Postum was one of many comestibles that Homer was unable to properly prepare for Mr. Burns.
• Mormons are heavy Postum users

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