Guide Note:
On April 7, 2008, Nike introduced its newest basketball shoe called the Hyperdunk. The shoe will be made available for sale to the public in July of 2008, and the retail price is $110.
Fast Facts:
- Manufacturer: Nike
- Release Date: July 2008
- Price: $110
- Endorsed by Kobe Bryant
- Weight: 13 ounces
Learning to Flywire
Bryant will lead the marketing of the shoe as he will wear them while representing Team USA in the 2008 Olympics in China. According to Nike, the shoe will include a new technological advancement called Flywire, which will reduce the weight of the shoe while adding strength to support the foot and ankle areas. The shoe will also be designed with a Lunarlite foam, which will make the shoe feel lighter in weight and more responsive in terms of cushioning than standard shoes. Bryant has already worn a pair of the shoes in a regular season game in April of 2008 against the Los Angeles Clippers in his team's purple and gold colors. For the Olympics, he is expected to sport a pair feature the red, white, and blue national color scheme.
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