Guide Note
Montana-based anti-drug organization, the Montana Meth Project, created a horrifying advertising campaign on the risks associated with methamphetamine abuse.
Started by billionaire Thomas Siebel, the Montana Meth Project aims to speak to the society's youth to scare them from trying the devastating substance. The project takes the approach of kids talking to kids to hopefully better resonate with the target audience.1
Fast Facts
- Campaign Type: Anti-Drug
- Founded: 2005
- Founder: Thomas Siebel
- Object: Reduce Methamphetamine Use
- Target Audience: Teenagers
- Number of Ads: 16
- Mode of Action: Scare Tactics
Advertisement Directors
Thomas Siebel on the Montana Meth Project
"The ads are disturbing. They're gripping. They're attention getting. This is a disturbing subject ... This is difficult to sugarcoat, OK, this is about disease and degradation."1
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