Guide Note

The term Millennials is used to describe the generation born around the turn of the century (the millennium). This generation is generally thought to include individuals born from the late 1970s to the early 2000s. They are the children of the Baby Boomers and are the first generation to be be raised entirely in the digital world.

Fast Facts

1. Also known as: Generation Y (in reference to Generation X)
2. First half: July, 1977 - 1995
3. Second half: 1996 - 2001
4. 43 million Millenials of voting age¹
5. Heavy users of social networking sites²
6. USA Today poll found 66.3% of Millenials believe it is very important to help others, the highest percentage in 25 years²

Democratic Senator Barack Obama began specifically targeting Millennials with his 2008 presidential campaign. The 40 million+ Millennial voters could potentially have a major impact on the outcome of the general election in November 2008.