Lotus Faceless Ad
In July 2008, Lotus began a viral marketing campaign at high profile events in Great Britain. Targeting high-end users, the campaign features faceless people attending social events. The marketing site Facelesspeople.com ran a countdown leading up to the launch of the Lotus Eagle.
Fast Facts
- Lotus campaign targeting high-profile events
- Going viral because of YouTube and Bloggers
- Seen at Elton John's White Tie, Wimbledon and Harrods
- Participants wear a membrane of artificial skin
- Website stated "True Character will emerge in ..." and then displayed a countdown timer
- When questioned, Lotus declined to comment
Categories
