Kanye Infomercial
A YouTube video promoting satirical "Be Kanye" tablets, is a viral marketing campaign for Absolut vodka featuring hip-hop performer Kanye West.
Fast Facts
- Video styled after a retro-infomercial
- Promotion by Absolut brand vodka
- Part of the "In An Absolut World" marketing campaign
- Other promotions include: Perez Hilton and Eddie Izzard
Be Kanye Website Quotes
"It delivers the passion required to beat the odds."1
"While the appearance of Kanye is temporary-the internal effects are long lasting."1
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