Hyundai
South Korean auto maker, Hyundai Kia Automotive Group, manufactures both the Hyundai and Kia brands. The world's fifth largest car manufacturer, Hyundai Kia was founded as Hyundai Motor Company in 1967 by Chung Ju-Yung. In 1986, Hyundai sold its first car in America, the Hyundai Excel, which broke sales records nationwide. In 1998 they began a campaign to improve their image by manufacturing vehicles to a higher standard of excellence. Today, the company employs 68,000 people in nations all over the world and brings in over $29.5 billion in revenues each year.
Fast Facts
- Founded: 1967
- Based: Seoul, South Korea
- Founder: Chung Ju-Yung
- CEO: Chung Mong-Koo, son of founder Ju-Yung
- First model produced: Ford Cortina in 1968
- The Hyundai Excel sold 126,000 units its first year in America
- Korea's largest car maker
- Over 5,000 dealerships in almost 200 countries
- Sells almost 4 million cars a year
- One of the top 100 most valuable brands
- Began upgrading their image in the late 90s
- Purchased Kia in 1998
- Sponsors the FIFA World Cup
- Hyundai is the Korean word for 'modernity'
- The H logo was designed to resemble two people engaged in a hand shake.
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