Cat Power Lincoln Ad

In a commercial for the 2009 Lincoln MKS, singer-songwriter Cat Power sings a cover of David Bowie's "Space Oddity."¹

Produced by the Berlin Cameron agency, the 30-second commercial, titled "Lift Off," depicts a driver starting the MKS with the push of a button. The car revs up while the GPS system turns on. The car then drives straight into the distance, and the tagline appears on-screen: "Boot Up. Lift Off."¹

Power sings the verse, "Ground control to Major Tom / Commencing countdown, engines on / Check ignition and may God's love be with you." As the car takes off, the music gets louder while Power sings "This is ground control to Major Tom / You've really made the grade."¹

A full version of the song has not been released. Power has released two albums of covers in 2000 and 2008, titled The Covers Record and Jukebox respectively.² In 2006, she covered a Cat Powers song, "How Can I Tell You," for a diamonds commercial.³

Fast Facts

1. Cat Power covered David Bowie's "Space Oddity" for a commercial¹
2. Commercial is for the 2009 Lincoln MKS car¹
3. Commercial is 30 seconds long¹
4. Power recorded the song in June 2008¹
5. Full-length version of the song is unreleased⁴
6. Power covered a Cat Stevens song for a 2006 commercial³

Related Pages on Mahalo

Cat Power | David Bowie | Jukebox (Cat Power Album)

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