Guide Note

Only available from New Year's Day to Easter Day, the Cadbury Creme Egg is one of the best selling confections in the U.S., Canada, and the United Kingdom. A Creme Egg consists of milk chocolate on the outside, like an egg shell, and a think fondant filling that is white and yellow, to look like the white and yolk of an egg. It comes with a thin, brightly colored foil wrapper on the outside. Since 1988, they have been manufactured by Cadbury outside the United States, and by Hershey's in the United States, which has led to differences in packaging, marketing and size of the eggs.

Fast Facts

1. Only available during Easter season
2. 1923: First cream-filled eggs
3. 1971: Introduced as we know them
4. 1975: First advertised on television
5. 300 million eggs made every year
6. Distributed by Cadbury plc in the U.K. and Canada, The Hershey Company in the U.S.
7. American eggs are slightly smaller than European eggs
8. Other varieties: Caramel and Mini Creme Eggs

American wrappers on Cadbury Creme Eggs show a picture of the Creme Egg Chick, which is a former mascot. American television audiences will remember the Cadbury Bunny, who was featured in television commercials for the candy. The spots show the bunny clucking like a chicken, and "laying" a Creme Egg. It was accompanied by a voice over saying, "No bunny knows Easter better than him." In Europe, the ad campaign with the slogan "How do you eat yours" takes a look at the various ways people consume their Creme Eggs.