Guide Note

Singer and actress Britney Spears began her own successful line of perfume in 2004.

Fast Facts

1. Largest celebrity perfume line
2. Netted more than $84 million

Britney Spears has released six fragrances as of 2008.

Curious was released in September 2004. It netted more than $100 million in its first year of sales. Curious won the "Best selling perfume" in 2004 and "Best Woman's Fragrance" in 2005. Curious: In Control was released in April 2006. Curious Heart was released in January 2008. Taglines include:

• "Do you dare?"
• "Are you?"

Fantasy was released in September 2005. Midnight Fantasy was released in December 2006. Taglines include:

• "Everybody has one."
• "Magic Begins at Midnight"

Believe was released in September 2007. Taglines include:

• "The greatest freedom is to believe in yourself"