Guide Note

Best Buy will issue $50 gift cards to customers who purchased HD-DVD players from the retailer prior to February 23, 2008.

On February 19, 2008, Toshiba abandoned the HD-DVD player, thus ending the "format war" between HD-DVD and Blu-Ray.

Fast Facts

1. Cards to be distributed by mail starting on May 1, 2008
2. Customers eligible for the cards will be identified be Best Buy through the retailer's membership program, online purchases and service plans
3. Customers with proof of purchase through a credit card or Best Buy receipt can request a gift card by calling 888.BEST.BUY
4. Visitors to the online trade-in center will receive an estimate and downloadable prepaid label to return their goods in exchange for an additional gift certificate.
5. Program will cost Best Buy approximately $10 million

Quotes

"At Best Buy, we understood and shared our customers' frustrations as they were being asked to choose one format or the other. Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs." - Brian J. Dunn, president and chief operating officer for Best Buy

Categories