Awareness Test
Guide Note: The Awareness Test is an advertisement sponsored by Transport for London as part of their "Cycle Safety Campaign". The video starts off with eight basketball players lined up in a row. The narrator then asks the viewer to count how many passes the white team makes. After a number of passes are made by both teams, the narrator then reveals the answer to the question - as well as something the viewer may not have seen the first time around.
Fast Facts:
- Produced by Transport for London
- Illustrates a phenomenon known as Change Blindness
- Based on an experiment performed by Daniel Simons at Harvard
- Faces a copyright claim due to its similarity to the Simons video
Awareness Test Video
- Official Site: Do The Test
- Transport For London: Cycle Safety Campaign
Awareness Test Blogs and Commentaries
- Very Short List: Test Your Awareness (March 27, 2008)
- Boulder Report: Gorillas (and Cyclists) In Our Midst (March 19, 2008)
- Brand Republic: WCRS Ad for TFL Faces Copyright Claim (March 11, 2008)
- OregonLive.com: The Moon Walking Bear (March 19, 2008)
- Quick Release: Moonwalking Bear Vid Nearly Tops Viral List (March 28, 2008)
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