Apple Brick

After much speculation about what the Apple Brick actually is, after the Apple Notebook Event on October 14, 2008, the "Brick" has been revealed to be a manufacturing process that began with the MacBook Air that is now being applied to the MacBook and MacBook Pro models. The manufacturing process involves creating a large slab of aluminum out of which the case for the laptop is carved, taking away metal rather than adding it. This allows for a lighter, stronger case. The case for the MacBook Air starts with a 2.5 pound block of aluminum and is reduced to a quarter of a pound.¹

Fast Facts

1. Process explained at the Apple MacBook event on October 14, 2008
2. New manufacturing process uses a single piece of laser-cut, anodized aluminum
3. Old process involved an internal frame and baseplate with numerous supporting structures²
4. Leaked photos seem to show a new MacBook casing, rumored to use the Brick manufacturing method³

Brick Rumors

Since 9 to 5 Mac first reported that the October 14th event was to be "All about the Brick," rumors flew that the Brick was a Mac tablet, a re-design of the Mac Mini, a wireless USB hub, or a group of "Windows-breaking" new products.⁴ These rumors have not been validated, though the theory is that the Brick is a laser and water manufacturing process which can create MacBook cases out of a single brick of aluminum seems to be accurate.³¹

Related Pages on Mahalo

Apple | MacBook | iBrick | Apple Rumors | Apple October 14 Notebook Event | 800 Dollar MacBook

Categories